dress

The mood board---evening dress

By Chrinus, Veronica, Stephanie

Our product is evening dress, as everyone knows, evening dress is luxurious, elegant and graceful, and it shows women’s beauty.

The young girls will buy it for some parties or when they have date. The office lady will buy it for formal occasion, such as formal dinner or formal dance. At the same time, middle-age women want to buy it, when the wedding anniversary they wear the evening dress to eat dinner with their husband. There also are some famous ladies who will buy it for the premiere of movie or the opening ceremony.

We will focus on young girls, office ladies and middle-age women, their age are around 20-40. They are well –off women, and usually attend many parties, because these dresses are not suitable for daily living.

We think almost of our customers are living in beach, city or around city. At first, they are rich, and have money to buy these dresses. Secondly, there are some restaurants and clubs, which have parties or dinner, so they have a lot of chance to wear evening dress. Finally, they usually pay attention to fashion dresses, and like fashion things.

Let’s move on to their daily life.

Our customers like shopping and have parties when they have time off. They may wear our dresses daily and for parties. In daily, they wear short dresses while for parties; they wear the formal long dresses. They usually go to parties once a week.

Next, I will talk about their jobs.

Our customers are office workers and managers. The prices of our dresses are reasonable. Our customers always have dinner with businessman and clients. They may wear these kinds of dresses for different appointments.

Our customers can be single or have a family. Between the ages of 20 to 25, most of them are single. They live alone. While between the ages of 26 to 35, they may have married and have children. For the single women, they may buy the short dresses. We recommend them to buy these dresses, the design of dresses are modern and stylish. For the women who have family, they would choose the longer dresses, for example these dresses. The dresses are elegant and luxurious.

There is a few the other fashion brands connect with our products. . For example, one of famous fashion brand which is called “ZARA”

Zara is a clothing brand, from Spain .It was established at 1975 and focused its attention on understanding the fashion items that its customers wanted and then delivering them. Zara has been insisting to do great garments, but it’s still low cost.

Zara also was described by Louis Vuitton fashion director as “possibly the most innovative and devastating retailer in the world.

Another well-known fashion brand is called H&M, it is offered an exclusive collection, and also making highest ranked retailer. Their mission is fashion and quality at the best price.

Our consumer’s range is based on business women, so they might have some different lifestyle from the other people.

For example, in weekdays, in the morning, they may do some exercises. when they finish working ,they might go to a fitness club or have a lovely date with friends or their boyfriends.

In weekends, they will do some shopping ,watch movie ,or go to gallery ,also they may to nightclub or parties for their social life.

Or they might go to overseas for travelling in their long holidays.

To sum up all above that we are mentioned about, our consumers are some of those people who has well stable finance. Our brand not only focus on making high quality and elegant garments ,but we also offer a competitive price on all the exclusive and unique goods that we make.