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Monday, July 26, 2010

Branded Environment






Today I study some knowledge about branded environment. The features of branded environment are logos(motifs),colour schemes,signage and unifirms.

At first,I don't know what dose this mean.When Micheal told us an example——Mcdonalds,I understand the detail is very important to branded environment,it's very useful to my after study.(Yellow is the colour which people want to leave when they look at it!)

I took some photos about Sport Girl,I found they use simple colour red ,yellow,blue, when those colour put together are clear and attractive.The floor always is natural and warm colour,becouse they want to customer like this store.


To a compang,intagible value can't be disregarded.It can influence people's ideology.I shoud catch this point and use it on my business.